Facebook is known to be the biggest social media platform online. Besides an impressive number of users, according to statistics more than half of them log in daily. Considering this enormous user base, it goes without saying that using Facebook as an online advertising platform should offer incredible results for an organization’s online marketing initiatives.
That is why it is important to know how to best use Facebook marketing, and this guide should make this very simple for you.
First of all Facebook offers you three key tools:
- The possibility to set up your organization’s Facebook page – this is basically your profile page, but in a more professional way. You can post updates on your Facebook page, as well as posts which can feature images as well as videos. The people who like and follow your page will be able to get these on their news feed, and so effectively you would be reaching out to them in an effortless way.When setting up your Facebook page is important to choose a good profile picture as well as cover photo. Make sure to offer a good summary of your business in the ‘About’ section. It is very important to post regularly, but not too often as you do not want to bore your followers. Updates and posts should be interesting, informative and not too long. It is best to include links to your website or blog, and offering some discounts or other offers will work wonders in attracting more attention.
- Use Facebook Groups – these are similar to discussion forums. People who join your group will be able to like as well as comment on your posts.
- Facebook ads – Facebook allows users to set up an advertising campaign that will be specifically targeted for certain Facebook users who will be might be more interested in the products or services you offer. You may choose specific targeting parameters, and the costs are not that high. Ads on Facebook can be run on a per-click or per-impression basis. It is important to track your statistics and results so as to fine-tune your Facebook ads according to the outreach you are gaining. Facebook ads can be customized in various ways, including the possibility to create different ads for different types of potential customers based on their demographics.